The Premier League, EFL, FA, and Women’s Super League (WSL) have announced a new code of conduct for gambling-related agreements in football.
The code, which will be implemented at the start of the 2024-25 season, is designed to regulate gambling sponsorships across the professional game, emphasising four key principles: protection, social responsibility, reinvestment, and integrity.
A key aspect of the code is its emphasis on reinvestment. Revenue generated from gambling sponsorships must be redirected into football-related infrastructure and community programmes. This includes improvements...